Online Reputation Score Calculator

Calculate your business reputation score across Google, Yelp, and Facebook. Get AI-powered insights and strategies to build trust and increase revenue

Select Your Industry

• General Business
• Restaurants & Food Services
• Retail & E-commerce
• Healthcare & Medical
• Automotive Services
• Home Services & Contractors
• Professional Services
• Hotels & Hospitality
• Fitness & Wellness

Google Reviews (Required)

• Total Google Reviews
• Average Google Rating
• Reviews in Last 30 Days
• Response Rate to Reviews (%)
• Number of Business Locations

Other Platforms (Optional)

• Yelp Reviews
• Facebook Reviews

Calculate Reputation Score

What is an Online Reputation Score?

An online reputation score is a numerical rating (0-100) that quantifies how your business is perceived across the internet. It measures the strength of your online presence based on customer reviews, ratings, engagement, and visibility across multiple platforms.

Research shows that 93% of consumers read online reviews before making a purchase, and businesses with higher reputation scores see 5-9% higher revenue per one-star rating improvement. Your reputation score directly impacts customer trust, local search rankings, and conversion rates.

How is Reputation Score Calculated?

1. Review Volume (30%) Most Important
   Total number of reviews across all platforms. More reviews = higher credibility. We compare your count to industry averages adjusted per location.

2. Star Rating Quality (35%) Critical Factor
   Your average star rating (1-5 scale). Businesses with 4.0+ ratings see 2x higher conversion rates. Aim for 4.5+ to stand out.

3. Review Velocity (15%) Recent Activity
   Number of reviews in the last 30 days. Recent reviews signal active business and current customer satisfaction.

4. Response Rate (12%) Engagement
   Percentage of reviews you respond to. Businesses that respond to reviews see 35% more customer inquiries.

5. Platform Diversity (8%) Multi-Platform
   Presence across Google, Yelp, Facebook, and other platforms. Diversified reviews increase trust and reach.

Why Your Reputation Score Matters

Drives Revenue Growth

• 9% revenue increase per one-star rating improvement
• 31% higher conversion rates for 5-star businesses
• 270% increase in conversion with 5+ reviews vs 0 reviews

Improves Local SEO

• Reviews are a top 3 Google ranking factor
• Higher scores = better "near me" search visibility
• Review signals account for 15% of local pack rankings

Builds Customer Trust

• 72% of consumers trust online reviews as much as personal recommendations
• 84% trust online reviews as much as friends
• Responding to reviews increases trust by 40%

Provides Competitive Edge

• 68% choose businesses with better reviews
• Stand out in competitive markets
• Command premium pricing with strong reputation

10 Proven Strategies to Improve Your Reputation Score

1. Ask Every Customer for a Review +25 points
   Send automated review requests via text or email within 24 hours of service. 70% of customers will leave a review when asked.

2. Respond to All Reviews Within 24-48 Hours +12 points
   Show customers you care. Businesses that respond to reviews see 35% more inquiries and higher trust.

3. Make it Easy with Direct Review Links +20 points
   Reduce friction by sending direct links to Google, Yelp, and Facebook review forms. Spokk automates this.

4. Collect Reviews Across Multiple Platforms +8 points
   Diversify beyond Google. Yelp, Facebook, and industry-specific sites broaden your reach and trust signals.

5. Address Negative Reviews Professionally +10 points
   45% of consumers are more likely to visit after seeing thoughtful responses to negative reviews.

6. Maintain Consistent Review Flow +15 points
   Aim for steady review velocity. Recent reviews signal active business and current customer satisfaction.

7. Train Staff to Request Reviews +12 points
   Empower frontline staff to ask satisfied customers for reviews at point of sale or service completion.

8. Optimize Your Google Business Profile +8 points
   Complete profile with photos, hours, and accurate info. Updated profiles get 7x more clicks.

9. Use Review Management Software +18 points
   Automate requests, monitor all platforms in one place, and never miss a review. Spokk makes this effortless.

10. Showcase Reviews on Your Website +6 points
    Display testimonials and ratings prominently. Social proof increases on-site conversions by 34%.

Review Platform Comparison

Ready to Improve Your Online Reputation?

Spokk helps you automatically collect reviews, monitor your reputation across all platforms, and respond to customers—all from one simple dashboard.